Technology Scouting & Technology Driven Market Intelligence (TDMI)
Whether you’re a start-up company or a mature business trying to accelerate profitable growth, this interactive workshop will offer valuable insights and pathways to help you improve your present practices. We will help you learn how to:
- Rapidly acquire new technology to solve product and/or process problems and
- Develop market intelligence about the relevance of your new technology and understand key market opportunities and barriers
Technology Scouting – Are you trying to solve a problem and you know a technology solution must be out there somewhere, but your company doesn’t have the skills and/or resources to find that solution? This session will introduce “Technology Scouting,” a systematic and comprehensive approach to searching outside your company’s normal channels to find viable solutions to your specific technology needs and provide real world, small manufacturer examples.
Technology Driven Market Intelligence (TDMI) – Is your company considering launching a new product or entering a new market? Do you wish you had better real-world validated insights into the specific opportunities and barriers – both technical and market – that exist to help you make better strategic decisions? This session will provide an introduction to TDMI, a focused approach to market intelligence which directly considers the benefits and market impacts related to your company’s specific technology-based asset (e.g., idea, product, process). The workshop will provide real-world, small manufacturer examples.