A key recruiting challenge for the prospective Millennial may be an outdated image of manufacturing careers from popular culture and possibly even their parents. Manufacturing today is increasingly digital and innovative. Companies looking to recruit these younger workers must actively strive to prove that they value high technology and creativity as much as Millennials do. Using visuals along with real life stories and experiences to more accurately convey manufacturing careers via digital channels is an integral part of this process. Many manufacturing plants are now innovative, technologically savvy and dare I say, cool? Read here this blog post in its entirety by Mary Ann Pacelli, NIST MEP’S Workforce Development Manager. Her work includes advocating for manufacturing workforce priorities with related federal agencies and providing technical support to the network of MEP centers across the country for workforce related activities.